SJ Patracurrently designscalm, considered software.
Six years across B2B SaaS, consumer mobile, and the kind of internal tools nobody writes case studies about. I work small, ship often, and make things that feel honest.
Four things I made and the people who used them.
Hover to feel the room change. Tap any line to open the live work.
- (01)D-ToolsEnterprise B2B SaaS · Senior Product DesignerDesigning the operating system for AV integrators. The system of record for thousands of integration businesses managing multi-million dollar projects, spanning estimation, procurement, project management, and field operations. Translating dense technical requirements and decades of legacy behavior into clearer, faster interfaces without breaking the workflows enterprise users depend on.Enterprise SaaSWorkflowsB2BView project2021 Nov / Present
- (02)BrainyJuiceEdtech with AI · Founder, DesignerBuilding an edtech platform from zero to 3,000+ learners. Founded and designed BrainyJuice end to end: a structured career-path learning platform with tracks in AI Engineering, Full Stack, Data Science, UX/UI Design, and Project Management, anchored by a flagship 48-chapter Vibe Coding course. Owned brand, product, growth funnel, and the full learner experience from landing page to paywall.0 to 1EdtechAIView project2025
- (03)TeachmintMobile and Desktop Edtech · Founding Designer0-to-1 design for millions of teachers and students. Founding designer leading product design across mobile and desktop as the platform scaled from first build to millions of users. Defined the core teaching experience: live classes, content distribution, attendance, fee management, and parent communication, across two surfaces with different user intents. Set the design foundation, component system, and interaction patterns for hypergrowth.0 to 1MobileEdtechView project2021
- (04)Red Carpet UpConsumer Lending Fintech · Founding DesignerDesigning consumer lending from zero. Founding designer owning 0-to-1 product design for a consumer lending app that scaled to a large mass-market user base across India. Designed the full borrower journey: onboarding, KYC, credit assessment, disbursal, repayment, and collections, under the constraints of regulated fintech. Balanced trust-building, conversion, and risk-readable interfaces for first-time digital borrowers.Fintech0 to 1MobileView project2020
I’ve spent six years convincing teams that the best interface is the one you barely notice, and the rest of the time learning when to ignore that rule entirely. I work mostly in B2B SaaS and consumer mobile apps (really good at it), where the cost of a sloppy moment is a churned account or a lost user, and I like that pressure. It keeps the work honest.
Make the small things great
Loading states, error copy, the empty inbox. The boring 80% is where products earn trust.
Slow is a feature
Calmer interfaces. Fewer notifications. Animations that breathe instead of perform.
Ship the system, not the screen
Tokens, rules, primitives, so the eighth screen takes an hour, not a sprint.
Stay in the kitchen
I prototype in code, sit in support, watch real users. Design without proximity is decoration.
A quiet five-step, repeated until it's right.
- 01
Listen
Two weeks of talking. Customers, support, sales, ops. The goal is to find the sentence someone keeps almost saying.
▸ Before pixels, there's a problem I can explain back. - 02
Frame
One page. The bet, the risk, what we ship first. If we can't fit it on a page, we don't understand it yet.
▸ A brief fits in one breath or it's not a brief. - 03
Prototype
In code. In Figma. On paper. Whatever the cheapest way to show the team what it feels like is, that's the medium.
▸ Falling in love with fidelity is how projects miss. - 04
Ship
Small. Dark-launched. Behind a flag. I'd rather see ten people misuse it on Monday than read ten people's opinions on Friday.
▸ The first ship is the first real research. - 05
Tend
Watch metrics, watch sessions, rewrite the copy, soften the animation, remove the dot. Good products are gardened.
▸ Launch day is the beginning of caring, not the end.
Let’s make
something slow.
I take on one contract at a time and a handful of small advisory calls each month. If you’re shipping something you’d want your parents to use, write.